H & M, is undoubtedly the subject of these days in the blogeresfera. His new collaboration with Lanvin. But what is the role of H & M in the world fashion? How many stores do you have? what designers have worked with them? really a problem for companies such as Inditex?
Well, H & M is the largest competitor Inditex in Spain, and the Swedish giant has more than 2000 stores in 37 countries. Its staff consists of just over 70000 permanent employees, what has worked to become entrenched as one of the largest fashion companies worldwide. As a curiosity, I will tell you that unlike other large, H & M does not have its own factory producing its products in independent companies.
But something different to the house, is its collaboration with renowned designers, while competition is dedicated to copy designs of large, H & M hires them as collaborators. In this way they get on the one hand increase their average output and increase their potential customers, reaching people, that if it were not for these partnerships would not know the brand.
Among the artists we can mention: Karl Lagerfeld (2004), Stella McCartney (2005), Viktor & Rolf (2006), Roberto Cavalli (2007), Comme les garçons (2008), Karl Lagerfeld (2009) Matthew Williamson (2009 ) Jimmy Choo (2009), Sonia Rykiel (2009 and 2010) Now it's the turn of Lanvin, from the hand of Alber Elbaz and Lucas Ossendrijver, bring us a collection for (this time there are collection for boys) and for her, which we enjoy in just 200 stores. Again we are presented with exclusive design at a bargain price (remember that the collection of Jimmy Choo shoes had from a hundred euros).
Lanvin's collection will give H & M French luxury, loaded with a current image centered on the form and the small details.
Lanvin's collection will give H & M French luxury, loaded with a current image centered on the form and the small details.
IN STORES FROM NOVEMBER 23
And your clothes have that of previous collections?
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